For the Love 💗 🎮 🏀
Foot Locker
Digital Activation
2020
Executive Creative Director — Danilo Boer
Executive Creative Director — Marcos Kolthar
Associate Creative Director — Bryan Stokely
Associate Creative Director — Martins Zelcs
Copywriter — James Henderson
Art Director — Ellen O’ Donnell
Designer — Temi Coker
Production — VTPro
To celebrate Foot Locker’s love for basketball, sneakers and the culture at large (in the middle of a global pandemic) we created a one-of-a-kind 3 day long Twitch event. Partnering with production company VT Pro and artist Temi Coker to bring the campaign to life, viewers could interact with the court live from home as athletes and influencers participated in some friendly competition.
We even paid homage to the late Kobe Bryant on the first official ‘Kobe Day’ inviting our audience to share what Kobe’s legacy meant to them.
Cannes Lions Shortlist, Live Brand Experience
The Webbys People’s Voice Winner, Promotions & Contests Social
The Webbys Nominee, Virtual & Remote Fashion & Retail 2021
Clios Bronze, Design Craft, Image Creation
ADC Bronze, Social Media / Wildcard
ADC Shortlist, Craft in Online / Mobile / Art Direction
One Show Shortlist, Craft – Art Direction
One Show Shortlist, Craft – Use of Visuals
One Show Shortlist, Spatial Design – Experiential & Immersive
One Show Shortlist, Events / Stunts / Competitions – Virtual – Livestream
