Tap to Ride 💳🚆🗽
Visa
Social, Digital, OOH
2019
CD – Marc Klein
CD – Azusa Kobayashi
CD – Judd Counsell
Copywriter – James Henderson
Art Director – Ellen O’Donnell
Edit + Animation – Framestore
We launched print, social and radio to let New Yorkers know that they can now use their Visa contactless cards to ride
the MTA.
