Mojito Remix πΉπ΄π
Bacardi Rum
Social Activation
2020
Creative Director β Taylor Marsh
Copywriter β James Henderson
Art Director β Ellen Oβ Donnell
Photographer β Tara Donne
When the pandemic first started, BACARDI wanted to give their audience something to do while they were staying safe at home. So we launched the brandβs first ever Mojito Remix, a social contest inviting fans to put their own spin on our signature mojito recipe.
After receiving entries, we worked with Bacardiβs Master of Rum, David Cid, to narrow down the Top 4 recipes and then we used IG stories to let our fans decide the winner. Thanks to our wonderful photographer and stylist we were able to pull off what would be the first of many remote shoots and photograph each of the Top 4 cocktails.